08 January 2009 For Immediate Release
The world’s leading Portable Navigation Device (PND) maker — Mio has launched its breakthrough navigation software “Spirit” at CES 2009 today. Mio’s Spirit software boasts a simple and intuitive user interface (UI), an industry first “Explore Mode™” presenting all nearby Points-of-Interest (POI) at a glance, and a “Capture Button” to record favorite locations along with an added voice memo. The new Spirit software incorporates more functionality in a simpler way, leading the future of the PND industry.
Mio also announced its concept Mobile Internet Device at the show.
In order to develop the industry's first user-centric UI and navigation software, Mio conducted international research to provide consumer insight through all age ranges, and found that most PNDs only focus on "going" from place to place and leave out the rest of a journey. Taking two years to accomplish, "Spirit" is designed to improve on the "Planning" and “Doing” phases of a journey, thereby, providing a total navigation experience. The intuitive, easy-to-use UI also allows consumers to enjoy the convenience that a PND brings. Mio's Spirit software will be implemented throughout 2009's new products.
Samuel Wang, President of Mio Technology Corp. says: "Mio's Spirit software stands out as a breakthrough in current navigation software design. By shortening the flows within the human-oriented interface, Spirit will enhance its impression to users, thus securing Mio's advantage in stretching into more market segments." He highlighted that through the implementation of Spirit, PNDs can provide more fun, confidence and happy memories from journeys and at the same time help users save money, time and effort.
During CES 2009, Mio is also demonstrating its first concept Mobile Internet Device, targeted at users who are increasingly accessing web-based services. To increase the unit's portability, the Mobile Internet Device weighs as little as 600g yet still boasts an 8-hour long battery life, enabling users to communicate anytime, anywhere and Location-based services can be easily accessed via an integrated GPS receiver. The specifications and launch schedule are expected in Q2 2009.
Visit Mio at the Las Vegas Convention Center – North Hall, Booth 4024
Mio Buzz, Mio corporate blog: http://www.miobuzz.tv/
Mio Technology develops and markets products which enable users to take advantage of the latest developments in mobile services. The brand was established in May 2002 and now has operations in Taiwan, mainland China, Europe, North America, Australia, Japan and South Korea. Mio currently employees 1,200+ employees worldwide and sells and markets its products in over 47 countries and territories.
It is Mio's prediction that mobile life and mobile business will be the mainstay of life in the future. Products, including Car navigation, Portable navigation and navigation PDA systems, have been developed by focusing on the needs of customers. Mio's brand tagline, "Explore More", focuses on changing the way people experience the world and letting users know that they can explore the world easily and freely.«
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