Media network ZenithOptimedia has been appointed as Mio’s agency for media planning and buying across Europe.
Mio Technology is an industry-leading company with operations in Taiwan, China, Japan, South Korea, Australia, the United States and Europe. Mio's product range includes personal navigation devices, personal digital assistants and GPS PDA phones.

Established in May 2002, the company now has operations located in Asia, US and Europe. Mio’s European operations are headquartered in Belgium.

Jon Chase, CEO of ZenithOptimedia International said “We are delighted to have the opportunity to work with Mio, one of the most dynamic brands in this rapidly growing sector. Media is an area of huge opportunity and we look forward to working closely with Mio to take full advantage of the rapidly changing environment.”

Mio Technology plans to expand its above the line activities this year in France, Italy, Spain, Belgium, UK, Scandinavia and the Netherlands. Leo Exter, Marketing Manager of Mio Technology Europe says “With ZenithOptimedia thinking along the same lines as us, we’ve found the right agency to put our ideas into effect. We plan to complement our growing presence in the market with an increase in advertising and other above the line activities.”