MiTAC International Corp. and Mio Technology today announced that Mr. Lawrence Lu. has become the new President of Mio Technology Europe, and Mr. Paul Notteboom is promoted to Corporate Vice President of MiTAC International With Paul’s extensive experience, the company has decided to promote Paul to Corporate Vice President with a mission to plan and integrate their European infrastructure, in order to provide an efficient, quality and time-to-market service to customers.
The new President of Mio Technology Europe, Lawrence Lu joined MiTAC 20 years ago where he headed up the MiTAC UK office. He continues to focus on resource integration and strategy planning for Mio's brand business in Europe. Mio Technology Europe is in charge of marketing, sales and customer service for the Western European market. The office also collects and analyzes market feedback about products and services to Mio Headquarters. Because of the changing market conditions and the need to integrate resources, Mio will leverage Lawrence's rich experience in Europe from marketing, utilization of resources, and provision of advanced services to Mio's customers to extend the brand's market share.
About Mio
Mio (Mitac International Corporations GPS Navigation brand) develops and markets products which enable users to take advantage of the latest developments in mobile services. The brand was established in May 2002 and now has operations in Taiwan, mainland China, Europe, North America, Australia, Japan and South Korea. Mio currently employees 1,200+ employees worldwide and sells and markets its products in over 47 countries and territories.
It is Mio's prediction that mobile life and mobile business will be the main-stay of life in the future. Products, including Car navigation, Portable navigation and navigation PDA systems, have been developed by focusing on the needs of customers. Mio's brand tagline, "Explore More", focuses on changing the way people experience the world and letting users know that they can explore the world easily and freely.
